Candidates are painting the president and Republican incumbents as enriching themselves while ordinary Americans struggle to make ends meet.
Last
year, a super PAC dedicated to electing House Democrats asked voters
something that would shape the midterm cycle: Did they blame greedy
corporations or corrupt, out of touch politicians for their economic
problems?
Politicians,
by a 2-to-1 margin.
The
finding helped make corruption a central line of attack in the party’s
campaign to regain control of Congress, fueling advertisements in
battleground states across the country. Tying corruption to voters’
economic malaise, Democrats learned, gave new potency to a criticism of
President Donald Trump that the party had struggled for years to make
stick.
Trump provided an opening, repeatedly dismissing concerns about rising prices
even as his own wealth ballooned and his allies
profited from their proximity to the presidency. Meanwhile, his
handling of the Justice Department’s files on convicted sex offender
Jeffrey Epstein undermined the image he cultivated among
his supporters as a political outsider determined to “drain the swamp”
in Washington.
Democrats have seized on the contrast to paint not just
Trump, but a host of Republican incumbents defending their
congressional seats as enriching themselves while ordinary Americans
struggled to make ends meet.
“They see politicians getting rich for themselves,” said
C.J. Warnke, the communications director of the House Majority PAC,
which conducted the research. “That’s going to piss a lot of people
off.”
After the economy, corruption and health care costs drew
the most Democratic ad spending. Last week alone in competitive races,
Democrats spent $150 million on ads about corruption and $118 million
on ads about health care, outspending Republicans roughly 3 to 1 on
both issues.
Polls show voters have long viewed self-dealing as a
problem in both parties, and Trump has demonstrated an unusual ability
to evade the kinds of political consequences that typical accompany
accusations a public official has accrued private benefits. This
election cycle, however, even Republicans have increasingly come to
see Trump as part of the problem. The share of Republicans and
Republican-leaning independents who say Trump is using the presidency
to enrich himself has risen from 22 percent last year to 34 percent
today, according to a Washington Post-ABC News-Ipsos poll.
Voters rank corruption among their leading concerns
heading into the election in multiple polls, with
Democrats enjoying an advantage on the issue. A Gallup poll released
in September found 89 percent of Americans said corruption is
widespread throughout the government, up 10 points from a year
earlier. Half of likely voters trust Democrats more than
Republicans to handle corruption, giving the party an 11-point
advantage, according to an October New York Times/Siena poll.
Political strategists in both parties say a steady stream of stories about
allegations of self-dealing in the Trump administration has helped
keep corruption in the spotlight. Voters’ mounting frustrations over
the cost of groceries, gas and other essentials gave those charges
new resonance. Persistent inflation has outpaced wage growth,
leaving many Americans feeling increasingly squeezed.
That combination allowed an issue that had been
building to start “exploding,” said Adam Bozzi, a Democratic
operative and adviser for Defend the Vote, a progressive PAC
focused on protecting voting access. The group began briefing top
Democrats in Washington and candidates in competitive House races
last year on why they should prioritize a message linking
affordability to corruption.
“Corruption has always been an issue, but it has been
an issue as an ethical problem,” Bozzi said. “People are really
connecting the outcome to their own well-being.”
Trump was seen by many voters in 2024 as a candidate
who could take on elites benefiting from a corrupt system
because of his promises to release the Epstein files, said Brent
Buchanan, the founder and the CEO of the Republican research
firm Cygnal. But his initial resistance to releasing the trove
of documents undermined some supporters’ confidence in his
willingness to take on the elites.
“When they see the issues haven’t been fixed, then
you end up with it being believable that Republicans are not
doing right things to fix corruption,” Buchanan said.
Trump has moved to address voters’
concerns, floating efforts to lower the cost of beef and diesel
fuel and promising $5,000 checks for every American if
Republicans retain control of Congress. But even some of his
strongest supporters are skeptical the checks will
materialize, and economists say they would do little to
offset broader financial challenges.
At the same time, Trump and his allies have faced a
constant flurry of accusations they have financially benefited
from the presidency. The Trump family has expanded its crypto business
interests while Trump was in office, and the president made more
than $1.4 billion from cryptocurrency in 2025, according to
financial records.
“It’s the buildup and constant repetition of these
stories that upset so many Americans,” said Whit Ayres, a
Republican strategist and president of North Star Opinion
Research. “Tying corruption to the worries about inflation and
the economy has given the corruption issue more salience and
more juice.”
Allegations rolled in during the final week before
the election: Kimberly Guilfoyle, the ambassador to Greece and
former fiancée of Donald Trump Jr., resigned after allegations
she asked a political donor for $100,000 to pay her personal
American Express bill. Trump admonished his top political
advisers for advising the pro-Russian government of a
territory in Bosnia called Republika Srpska. And reports
surfaced that the Justice Department is reviewing accusations that Corey
Lewandowski, who was a top aide to former Homeland Security
Secretary Kristi L. Noem, might have illegally profited from his unusual role in the
department.
“I want my people to be honest, and if they’re
not going to be honest, they have to be prosecuted,” Trump
told reporters on Oct. 22, when asked about Lewandowski. “I
view it as if people are not honest, they’re stealing from
me as president.”
The Trump White House has pushed back on the
Democratic attacks, pointing to its initiatives to root out
waste and fraud within the U.S. government.
“President Trump has launched an all-out war on
fraud across the entire federal government, holding
criminals accountable and saving taxpayers billions of
dollars,” White House spokesperson Lauren Bis said. “The
Democrats in Congress have refused to do anything to stop
waste, fraud and abuse in our government.”
The White House’s claims of its savings are far
less than the initial promises that Trump’s ally Elon Musk
made to save $2 trillion through cutting fraud and abuse.
‘Their Corruption is
Costing Us’
Democrats’ corruption focus has been most
apparent in the Texas Senate race, where state Rep.
James Talarico (D) has hammered Texas Attorney
General Ken Paxton (R) with tens of millions of dollars
in related ads.
But the party has broadly embraced the
message, “Their Corruption is Costing Us.”
In Pennsylvania’s 8th Congressional
District, Democrats have attacked incumbent Rep. Rob
Bresnahan (R) for making hundreds of stock
trades that have generated millions of dollars while
in office while costs have risen for Pennsylvania
residents.
His opponent, Paige Cognetti, holds a
package of raw meat aloft in a grocery store in one ad
paid for by her campaign: “Chicken is up 30 percent
and Congress keeps trading stocks, making bread for
themselves while the middle class gets squeezed,” she
said.
In a Democratic Congressional Campaign
Committee ad in Michigan’s 4th Congressional District,
Democratic candidate Sean McCann accused Republican
incumbent Rep. Bill Huizenga of “taking thousands”
from data center companies, utilities and Big Oil, and
then letting those industries drive up prices.
“You feel it every day: Washington
corruption has a price tag,” he says in the spot.
And in Georgia, Sen. Jon Ossoff
(D-Georgia), a potential 2028 presidential contender,
has crystalized the message at his political rallies.
“While the crook president and his crook
family rake in billions from around the world, you pay
more for everything,” Ossoff said in a speech the
Democratic Party clipped and widely circulated on
social media.
Republican political strategists said
that it is more challenging for the GOP to land
corruption-focused attacks. The message is more
effective when levied by outsiders challenging
incumbents, but the party has tried, largely by
targeting congressional stock trading.
GOP ads this cycle pan Democrats for
blocking a bill that would limit Congress members’
stock trades. Democrats opposed the bill because
Republicans attached it to sweeping restrictions on
voter ID, and party leaders said it did not go far
enough because it would allow members of Congress
who already own stocks to continue to trade them and
because it would not restrict the president and vice
president.
Voters can mean wildly different things
when they talk about corruption and who they view as
corrupt, often shaped by their existing partisan
views, said Dylan Hedtler-Gaudette, the director of
government affairs at the Project on Government
Oversight, a nonpartisan watchdog investigating
government corruption.
“Corruption is an eye-of-beholder
phenomenon,” Hedtler-Gaudette said.
The corruption messages have been most
effective with the large swath of voters who
supported Trump but don’t consider themselves strong
Republicans, according to Buchanan, the Republican
pollster.
In several interviews, Trump’s
strongest supporters, especially those who have
attended his rallies in the final weeks of the
2026 campaign, batted down accusations of
corruption involving the Trump family and instead
focused on allegations against Democrats.
Lee J. Rice, 62, of Willow, Alaska,
dismissed concerns about Trump’s net worth growing
in office or the business ventures he has launched
since the 2024 election.
Rice, who had never donated to another
politician before Trump entered the political
stage, watched him on “The Apprentice” and simply
accepts that “he’s a businessman.”
“I don’t feel he’s taking advantage of
the nation,” Rice said. “But, you know, there’s
others that do, sure.” Nancy Pelosi, he said,
“left office with a lot of money.”